![]() ![]() ![]() One of our longtime clients wanted to create a China version of its company Intranet on WeChat to share company news amongst US and CN teams. Using WeChat as an Employee Experience Platform is one way to keep closer and engage your greater team. It can be challenging for global companies with a presence in China to stay connected when China blocks a majority of Western social media platforms and websites. Go beyond the WeChat User: Keep Connected with your Company There’s an opportunity to engage and stay connected with their teams in China. Create content to recommend in WeChat search - a powerful AI tool that recommends similar products based on a photo a user takesīut the opportunities for global companies on WeChat go beyond engaging with consumers.Set up a WeChat store, which is essentially an ecommerce store on WeChat.Other ways to engage with WeChat users include: The only catch is that businesses cannot message customers first or reply to a customer’s message after 48 hours of receiving it. Once you have an Official Account, you can create content on WeChat and directly interact with and sell to your followers and customers. What can you do as an Official Account on WeChat? Note: It may take 1-2 weeks to hear back on your application but, once you’re set-up, you will get the same access and features as registered businesses in China. Official Accounts must be verified by WeChat and pay a $99 (USD) annual fee to be on the platform. Subscription accounts are designed for marketing, while Service accounts are for sales and customer support. ![]() To join WeChat, companies must apply for an Official Subscription or Service Account. Over 100 countries can apply for an Official Account, even without having a Chinese Business License. What opportunity is there for businesses on WeChat? How do I get started?įor companies looking to establish a digital presence in China while also increasing brand and product reach, WeChat is a great tactic to consider. With the sky as the limit, it’s easy for WeChat users to accomplish many social and transactional tasks without having to traverse different applications. Users can send messages, pay for groceries or taxis, book a Covid-19 test, shop from their favorite brands, and even access government services like visa applications without leaving the app. If you haven’t used WeChat before, you might assume it’s just another social media platform where people chat. In fact, it’s more common for people in China to ask for your WeChat ID than your phone number. Over the last ten years, WeChat has become the everything-app for people in China. As one of the top 10 social networks in the world, WeChat has over one billion monthly active users. But one of the untapped propositions of WeChat is its potential as a marketing tool for businesses - even if your company doesn’t reside in China.ĭeveloped by Tencent in 2011, WeChat is the most popular one-stop social network and messaging app in China. WeChat? What’s that? Unless your company’s target audience is in China, you might think WeChat is insignificant or even know what it is. ![]()
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